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The discussion in the session starts from the question
being put up that, Where to invest in emerging markets, from the bottom of the
pyramid, where the potential customer is huge or in the middle class sector
which is rapidly expanding and can create huge value where the customers are
paying for new products at tremendous rate.

Now there are three guests who are here to present their
perspective about how to play with these opportunities,

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1.   
Scott Anthony, Managing
Director, Innosight Asia Pacific.

2.   
Bruce Brown, Chief
Technology Officer, Proctor and Gamble.

3.   
Erich Joachimsthaler,
Chief Executive Officer, Vivaldi Partners.

The first speaker to speak is and I do agree with Scott
Anthony. He focuses on to target the middle class people as World Bank suggests
that currently there are 400 million people in this market that will eventually
grow to approximately 1.2 Billion an increase of 300 percent. The spending in
Asia will also increase from current 5 trillion to staggering 30 trillion by
2030. Companies are realizing this opportunity. An Indian refrigerator company
called them that the giants like Samsung, LG, General Electric and Whirlpool
were hammering them. They tells them to target the area of the market share in
which they were lagging behind. For instance, the company had market share of
up to 15%, they told them to devise such strategy so that rest of 85% also go
for them.

 In emerging market
that can lead in one of two directions. One approach aims for the rich customer
who has an aggregate purchasing power. Today these customers can enjoy luxury
brands, world class restaurants and high-end automobiles. The other is to aim
at the bottom of pyramid that contains the new customers who beginning to gain
purchasing power products and services. The rich segment in many markets is
fairly well served and sustainable competitive advantage is difficult to
obtain. But success in the bottom of the pyramid is difficult and challenging.
So rather than focus on where the market is today? Investor looks where the
market is going to be.

The opportunity in emergiThe discussion in the session starts from the question
being put up that, Where to invest in emerging markets, from the bottom of the
pyramid, where the potential customer is huge or in the middle class sector
which is rapidly expanding and can create huge value where the customers are
paying for new products at tremendous rate.

Now there are three guests who are here to present their
perspective about how to play with these opportunities,

1.   
Scott Anthony, Managing
Director, Innosight Asia Pacific.

2.   
Bruce Brown, Chief
Technology Officer, Proctor and Gamble.

3.   
Erich Joachimsthaler,
Chief Executive Officer, Vivaldi Partners.

The first speaker to speak is and I do agree with Scott
Anthony. He focuses on to target the middle class people as World Bank suggests
that currently there are 400 million people in this market that will eventually
grow to approximately 1.2 Billion an increase of 300 percent. The spending in
Asia will also increase from current 5 trillion to staggering 30 trillion by
2030. Companies are realizing this opportunity. An Indian refrigerator company
called them that the giants like Samsung, LG, General Electric and Whirlpool
were hammering them. They tells them to target the area of the market share in
which they were lagging behind. For instance, the company had market share of
up to 15%, they told them to devise such strategy so that rest of 85% also go
for them.

 In emerging market
that can lead in one of two directions. One approach aims for the rich customer
who has an aggregate purchasing power. Today these customers can enjoy luxury
brands, world class restaurants and high-end automobiles. The other is to aim
at the bottom of pyramid that contains the new customers who beginning to gain
purchasing power products and services. The rich segment in many markets is
fairly well served and sustainable competitive advantage is difficult to
obtain. But success in the bottom of the pyramid is difficult and challenging.
So rather than focus on where the market is today? Investor looks where the
market is going to be.

The opportunity in emerging market clearly defines in the
middle class. In the middle class number of potential consumer are available. Those
people preferably had and definitely will incline towards premium products
rather than products that annihilate their status, or any other product that is
a question on their standard of living. It is also important to look at the
people who are not buying the product rather than people who are buying
products. To improve the way to deal with middle class, plan of action is a
fundamental component and not only the service or product. According to the
insights, 12.7% of China’s population is working class however 60% to 70%
populace in European nations is middle class. Invalidating their needs and
their joy would decline the development of any organization, in this manner one
key element is to target consumer emotions. According to the examination
described in the session propose that Chinese buyer are modern and they decide
on premium value bundle instead of normal item

 ng market clearly defines in the
middle class. In the middle class number of potential consumer are available. Those
people preferably had and definitely will incline towards premium products
rather than products that annihilate their status, or any other product that is
a question on their standard of living. It is also important to look at the
people who are not buying the product rather than people who are buying
products. To improve the way to deal with middle class, plan of action is a
fundamental component and not only the service or product. According to the
insights, 12.7% of China’s population is working class however 60% to 70%
populace in European nations is middle class. Invalidating their needs and
their joy would decline the development of any organization, in this manner one
key element is to target consumer emotions. According to the examination
described in the session propose that Chinese buyer are modern and they decide
on premium value bundle instead of normal item

 

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